MC Decorados shapes the universe of “Not a Doll,” Desigual’s new campaign with Ester Expósito.
MC Decorados collaborated on the creation of the window displays and interior design elements for Desigual’s Not a Doll campaign, starring Ester Expósito. A vibrant and individual project that marks a new era for the fashion brand, with a message of empowerment, freedom, and authenticity.
Our team was responsible for the production and installation of the decorations both in the window displays and inside the store, creating a visual environment that speaks to the collection’s bold and colorful style. The compositions, textures, and materials were carefully selected to create an immediate impact and reinforce the campaign’s message.
The enveloping shapes, vibrant tones, and graphic phrases integrated into the space create an atmosphere that captures attention from the outside and continues inside the store, generating an immersive experience consistent with Desigual’s identity.
At MC Decorados, we appreciate the trust placed in us and are delighted to have been part of a campaign with such character and international reach.
